The brief was easy - a cardboard box manufacturer in Buckinghamshire wanted new imagery to compliment its new website.
As ever the devil is in the detail with commercial photography and Luke, the commercial director and myself were very keen on showing the manufacturing process, but just enough to tease. 'Curious making' was the watch word.
What I didn't expect is that the manufacturing process is wonderfully old school. The boxes are cut, folded and printed using old and yet at times really intricate technology.
And this made the job a real pleasure. Old, oily, noisy machines - what's not to love.
As you'd expect the process is very fast, very repetitious and produces some lovely symmetry which always makes for great imagery.
The shoot
I spent a day on site with free rein around the factory, so I could photograph the processes as they happened rather than setting anything up. There was time too for relaxed, lifestyle-style portraits of the staff, both posed and in action. Alongside the images for the new website, we shot a library of images they could keep using for years, mainly on social media and in blogs.
The result
Aylesbury Box Co received a proofing gallery of everything from the day, and chose well over 200 images for their website, blogs and social media.
Luke Jamieson, Commercial Director, Aylesbury Box Co:
'After a couple of failed amateur attempts to photograph our factory and our products, Adam was recommended to us. He was able to take our marketing brief and put together a set of images that complimented all the messages we wanted to put across. Adam was timely, flexible and our staff enjoyed working with him. We are thrilled with how fast he put a pack of photos together for us and we use them for our website and a range of other marketing activities. Photography has added a new dimension to how we portray ourselves. I thoroughly recommend his services.'
Take a look at the pics on Aylesbury Box Company's website at www.abcbox.co.uk
Need photography for a factory, workshop or manufacturing business? See my commercial photography services, or get in touch.
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