Sometime around the middle of last year I had been thinking about my brand. You know, me wrapped up in an identity with a fancy logo, perhaps some thought-provoking colours and a win-all strapline.
But I had no idea how hard it was to even start. Who’s it for? What should it say? What should it look like? What colours should I use and how are these interpreted by different people and across different cultures? Who are my clients now, but where should I be heading? Will it be future-proof?
I started looking at other photographers’ logos and branding but didn’t come away particularly inspired. Many of them felt 'off the shelf' and not really....me.
I’ve been working with the team from Satellite Creative for a while and have always liked their design work so naturally went to them and blurted out all the above questions.
We had a look at various fonts, discussed colours - which ones are cheap but impactful and which ones were subtle and high end. I wanted to keep the logo simple, clean and understated. We discussed lower case, upper case, shapes and tints and I must confess by the end my head was melting.
A few weeks later I was presented with eight options for my logo. Three of which I was happy to use straight away and one which was so, so close - but like all awkward customers I had an idea.
I was keen to explore the pros and cons of removing the cross bar from the letter A but was troubled that it may be confusing to the eye or may even be used in another alphabet. We toyed with moving it up and down and then taking it off the H for Hollier...
I showed the finished logo to my wife, friends and colleagues and everyone loved it - which was a great relief! It was important that it was something that represented me and with agreement from others it was time for the big launch.
And here it is heading up this page.