If you’ve noticed fewer clicks from Google lately, you’re not imagining it.
Google has rolled out a new way of showing results — AI Overviews — that often give people the answer right there on the search page.
Great for the searcher.
Not so great for the businesses trying to get visitors to their website.
But here’s the thing: if you know how to adapt, you can still win in this new AI-driven search world.
What’s Changed in Google Search
Traditionally, Google would show a list of blue links. People clicked through to whichever looked most useful.
Now, with AI Overviews, Google uses artificial intelligence to summarise the answer in a neat paragraph at the top of the page. It often pulls in content from multiple websites — but only the ones it sees as authoritative, complete, and trustworthy.
This means:
If your content isn’t seen as high-quality, you won’t get featured.
If you are featured, you can still get valuable traffic and visibility.
The Key to Being Featured: Rich Content
Google’s AI doesn’t just look for text. It’s looking for rich, multi-format content that answers the question clearly and is engaging for the reader.
That means:
Clear answers to the exact questions your audience asks (Read this: They Ask You Answer by Marcus Sheridan)
High-quality images that support your message
Short videos that explain or demonstrate visually
Well-structured pages so AI can easily understand your content
Think of it like this: Google’s AI is curating the “best” answer on the internet. The more complete and visually engaging your content is, the more chance you have of being included.
How This Applies to Businesses
If your website is light on visuals or only has generic text, you’re invisible.
For example:
A business with a short “About Us” paragraph and one headshot is far less likely to get featured than one with a well-written bio, a gallery of authentic team photos, and a short intro video.
A product page with a single image and no description will lose out to one with multiple lifestyle shots, detailed specs, and a short demo clip.
How I Help Clients Stay Visible
As a commercial photographer, I work with businesses to:
Show the people behind the brand — building trust and relatability
Make products look their absolute best — so they stand out in both search and social feeds
Create visuals for websites and campaigns — that work for humans and search engines
In an AI-driven search world, if you don’t show it, you might as well not say it.
Final Thought
Google’s AI-first search is here to stay. The businesses that adapt now will be the ones that keep getting found. That means clear answers, structured pages, and — perhaps most importantly — rich visuals that make your brand impossible to ignore.
If you’re ready to make your business stand out in Google’s AI-driven results, let’s talk. I can help you create the images and video content that keep you ahead of the curve.